Webinar

Why your CRM implementation fails: How to avoid common pitfalls

09.12.2025 10:00 AM Europe/Helsinki

CRM systems have evolved massively over the past 25 years — but one thing hasn’t changed: more than half of all CRM implementations still fall short of expectations. Even when companies pick a strong platform like HubSpot, the same pattern often repeats.

 

Not because HubSpot is the problem.


But because the setup, processes, and daily usage simply aren’t aligned.

 

You’ve probably seen it yourself:

  • A pipeline that looks great on paper but no one follows

  • Properties added “just in case”

  • Workflows doing ten things you forgot they were doing

  • Reports that look impressive but don’t reflect reality

In our upcoming webinar, we break down exactly why CRM projects stall — and how you avoid ending up in the same situation.

 

We’re going straight into the practical side:


Real HubSpot setups. Real examples from real B2B organisations. Real issues we solve every week.

 

If you want a CRM that actually supports your sales process, improves reporting, and becomes a system your team uses because it works — this session is for you.

 

Join us and learn what it takes to make HubSpot perform in the real world.

Anu Raitio-Huopaniemi

Sales Manager, Obsidian Helsinki

Anu Raitio-Huopaniemi is a sales professional at Obsidian Helsinki, a company specializing in data-driven content marketing. She focuses on understanding customer needs and providing tailored solutions that build trust and long-term collaboration. In her sales role, she helps businesses leverage content marketing strategies to drive engagement and results.

Thomas Hørlykke

Director of B2B, Obsidian

Thomas Hørlykke is the Director of B2B at Obsidian, specializing in B2B sales and marketing strategies built on the HubSpot platform. He leverages deep experience from both agency and in-house roles to drive client acquisition and operational efficiency for Obsidian's biggest B2B accounts.

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