Consumer brands have been leveraging self-service for years, helping their customers buy, compare, and even customise products online. Due to long sales cycles and product complexity, B2B companies have largely shied away from this trend. However, modern platforms like Shopify Plus can empower B2B customers to shop online as well. 

In this webinar, Aleksander Due-Rasmussen, Partner at leading Nordic Shopify agency Black Lemon and Ville Pelttari, CEO of Paper Planes discuss the potential and practicalities of setting up a B2B online stores. 

In the webinar, you’ll see:

• introduction to the benefits and potential of B2B online stores

• successful examples of B2B online stores 

• a walkthrough of Shopify’s B2B features.