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        <loc>https://events.paperplanes.fi/how-to-get-enough-creatives-to-feed-1</loc>
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            <video:title>How to get enough creatives to feed Meta's hungry algorithm with AI &amp; Design as a Service</video:title>
            <video:description>&lt;p&gt;Creativity is at the heart of your social media advertising. With unlimited design for just EUR 1,295 per month, we give you the ability to scale your creative output effortlessly.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Join our 30-minute webinar where we will cover:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;p&gt;How do we find out what works in ads?&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;Which ads drive your spend and performance?&lt;/p&gt;&lt;/li&gt;&lt;li&gt;&lt;p&gt;How do you scope creative work quickly and efficiently?&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;‍&lt;/p&gt;&lt;p&gt;The webinar will introduce our Design as a Service offering and there will be an opportunity to ask questions. &lt;/p&gt;</video:description>
            <video:publication_date>2026-03-13T10:26:29+00:00</video:publication_date>
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            <video:duration>1562</video:duration>
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    <url>
        <loc>https://events.paperplanes.fi/meta-powerhour-5-ways-to-increase-1</loc>
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            <video:title>Meta PowerHour – 5 ways to increase your Meta Ads ROAS by double digits</video:title>
            <video:description>&lt;p&gt;We’re already in the middle of the fall season, and for many advertisers on Facebook and Instagram, it’s the most important time of the year. Are you ready to maximize the impact of your ad investments as the season ramps up?&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;In our Meta Ads PowerHour, we’ll guide you through an intensive review of the most important features in Meta right now. We’ve attended Meta events in Warsaw, Dublin, and Copenhagen to gather key insights, and now we’re sharing the latest updates with you. This webinar is your chance to stay ahead as the busiest period of the year unfolds.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Here’s what you’ll get:&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;p&gt;The latest features and updates directly from Meta&lt;/p&gt;
&lt;/li&gt;&lt;li&gt;&lt;p&gt;Practical recommendations and strategies to increase your ROI&lt;/p&gt;
&lt;/li&gt;&lt;li&gt;&lt;p&gt;Insights from Meta’s own events in Dublin and Copenhagen&lt;/p&gt;
&lt;/li&gt;&lt;li&gt;&lt;p&gt;A clear action plan to optimize your Meta Ads campaigns&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Meta Ads PowerHour is aimed at anyone working operationally with Meta Ads who wants to increase ROI and stay updated on the latest features and recommendations from Meta.&lt;/p&gt;
</video:description>
            <video:publication_date>2025-11-12T11:18:56+00:00</video:publication_date>
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            <video:duration>4651</video:duration>
            <video:category>Webinars</video:category>
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    </url>
    <url>
        <loc>https://events.paperplanes.fi/ai-inhale-custom-gpts-gems-1</loc>
        <video:video>
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            <video:content_loc>https://events.paperplanes.fi</video:content_loc>
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            <video:title>AI INHALE: Custom GPTs / Gems</video:title>
            <video:description></video:description>
            <video:publication_date>2025-10-09T12:24:04+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2291</video:duration>
            <video:category>Webinars</video:category>
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    </url>
    <url>
        <loc>https://events.paperplanes.fi/beyond-the-profile-making-linkedin-1</loc>
        <video:video>
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            <video:title>Beyond The Profile: Making LinkedIn Work For Your Organization</video:title>
            <video:description>&lt;p&gt;Join us for an insightful webinar that shows you how to leverage LinkedIn effectively and involve your organization in building a strong presence! Whether you're aiming to boost your brand visibility, attract top talent, or engage with industry leaders, LinkedIn is an essential tool. &lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This session, led by Obsidian LinkedIn Lead Anel Mušanović and Paper Planes Sales Manager Anu Raitio-Huopaniemi, will provide actionable strategies and tips for making LinkedIn work for you.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;What you'll gain from attending:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;p&gt;Practical tips for engaging and growing your LinkedIn network.&lt;/p&gt;
&lt;/li&gt;&lt;li&gt;&lt;p&gt;How to build an effective LinkedIn presence for your organization.&lt;/p&gt;
&lt;/li&gt;&lt;li&gt;&lt;p&gt;The importance of content types that drive the best engagement.&lt;/p&gt;
&lt;/li&gt;&lt;li&gt;&lt;p&gt;Real-world examples of content that works on LinkedIn and how you can apply them.&lt;/p&gt;
&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;We hope you can join us to learn some valuable insights and improve your LinkedIn game!&lt;/p&gt;
</video:description>
            <video:publication_date>2025-03-25T11:04:21+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3782</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://events.paperplanes.fi/how-to-sell-to-germans-with-digital-1</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://events.paperplanes.fi/v.ihtml/player.html?photo_id=110441795</video:player_loc>
            <video:content_loc>https://events.paperplanes.fi/64968575/110441795/63c8d29500625721f802015f9fc250c0/video_medium/how-to-sell-to-germans-with-digital-1-video.mp4</video:content_loc>
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            <video:title>How to sell to Germans with digital marketing</video:title>
            <video:description>&lt;p&gt;Germany is the biggest market in Europe, but how can Finnish companies actually enter the market and sell to Germans? Let's ask an expert – a German with years of experience in digital marketing.&amp;nbsp;&lt;/p&gt;
&lt;p&gt;Katja von der Burg (CEO of Projecter, Leipzig  and Ville Pelttari (CEO of Paper Planes) help you understand how reach and convince German consumers and businesses using digital marketing.&lt;/p&gt;
&lt;p style="text-align:start;"&gt;In this free webinar, you'll get practical advice on&amp;nbsp;&lt;/p&gt;
&lt;ul&gt;&lt;li dir = "auto"&gt;language considerations&lt;/li&gt;&lt;li dir = "auto"&gt;marketing channels&lt;/li&gt;&lt;li dir = "auto"&gt;payment and delivery options&amp;nbsp;&lt;/li&gt;&lt;li dir = "auto"&gt;how to appeal to Germans in general.&lt;/li&gt;&lt;/ul&gt;&lt;p style="text-align:start;"&gt;If expanding your business into the German market is on your company's agenda, this is the webinar to participate in!&lt;/p&gt;
</video:description>
            <video:publication_date>2025-03-06T10:03:34+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>3713</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
    <url>
        <loc>https://events.paperplanes.fi/the-perfect-digital-marketing-1</loc>
        <video:video>
            <video:player_loc allow_embed="yes">https://events.paperplanes.fi/v.ihtml/player.html?photo_id=109788624</video:player_loc>
            <video:content_loc>https://events.paperplanes.fi/64968580/109788624/a56644cea29f81cb8eea295ee3944165/video_medium/the-perfect-digital-marketing-1-video.mp4</video:content_loc>
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            <video:title>The Perfect Digital Marketing Tracking-setup in 2025</video:title>
            <video:description>&lt;p&gt;&lt;em&gt;This webinar is in english with CEO in Paper Planes Ville Peltari (Helsinki) and Halfdan Timm (Partner in Obsidian Digital, Copenhagen).&lt;/em&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p style="text-align: start"&gt;Digital marketing is awesome, but tracking remains a pain point for many companies.&lt;/p&gt;
&lt;p style="text-align: start"&gt;&lt;/p&gt;
&lt;p style="text-align: start"&gt;It's difficult. Apple keeps creating new roadblocks.&amp;nbsp;EU made it more difficult.&lt;/p&gt;
&lt;p style="text-align: start"&gt;&lt;/p&gt;
&lt;p style="text-align: start"&gt;But at the same time, it is as important as ever.&lt;/p&gt;
&lt;p style="text-align: start"&gt;You don't have to accept not measuring 30-40% of your conversions. You can strike back technically, while still living up to all applicable laws.&lt;/p&gt;
&lt;p style="text-align: start"&gt;&lt;/p&gt;
&lt;p style="text-align: start"&gt;In this webinar, you will learn &lt;/p&gt;
&lt;ul&gt;&lt;li&gt;&lt;p style="text-align: start"&gt;how to solve the most important issues for tracking conversions on Google Ads, Meta Ads and LinkedIn Ads &lt;/p&gt;
&lt;/li&gt;&lt;li&gt;&lt;p style="text-align: start"&gt;how to get more data into Google Analytics 4.&lt;/p&gt;
&lt;/li&gt;&lt;/ul&gt;</video:description>
            <video:publication_date>2025-02-11T09:48:34+00:00</video:publication_date>
            <video:family_friendly>yes</video:family_friendly>
            <video:duration>2861</video:duration>
            <video:category>Webinars</video:category>
        </video:video>
    </url>
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