Obsidian Helsinki helsinki@obsidianagency.com https://events.paperplanes.fi fi-fi Visualplatform http://blogs.law.harvard.edu/tech/rss Obsidian Helsinki episodic no https://events.paperplanes.fi/files/rv1.55/sitelogo.gif https://events.paperplanes.fi http://events.paperplanes.fi/the-sweden-playbook-for-finnish-1 <p><p>Sweden and Finland share a long history, deep economic ties, and close geographic proximity. Yet experience shows that many Finnish companies underestimate what it takes to succeed in the Swedish market.</p><p>The market looks accessible, but works differently. Swedish buyers, both B2B and B2C, have their own expectations around how brands communicate, how trust is built, and what "credible" looks like locally. The companies that struggle in Sweden aren't the ones with weak products. They're the ones who underestimated how much of the local context they needed to rebuild.</p><p>This webinar is for Finnish companies who are either planning their Swedish entry or already live but underperforming. In one hour, we'll work through the questions Finnish companies actually ask us:</p><ul><li><p>Do we need Swedish staff and a local address to be taken seriously?</p></li><li><p>How much does language really matter? Is English enough, or do we need rikssvenska? And does the answer change between B2B and B2C?</p></li><li><p>Can AI-generated content with native validation compete with locally produced assets, or is that a shortcut that backfires?</p></li><li><p>Is the Finnish way of communicating credible in Sweden, or do we need to change tone of voice?</p></li><li><p>Which of the stereotypes about Finnish companies are actually true in Swedish buyers' eyes, and what does that mean for our digital presence?</p></li><li><p>Do the same creative assets convert in Sweden, or do we need to rebuild them?</p></li><li><p>And before any of this: do we have the operational and digital baseline in place to even start?</p></li></ul><p>You'll leave with a better view of what your specific situation requires, and a practical sense of where the real work lies.</p><p>The webinar is held in English by Eeva Niinimäki, Project Manager at Obsidian Finland, and Simon Hemph, Country Manager at Obsidian Sweden.</p><p><br></p></p><p><a href="http://events.paperplanes.fi/the-sweden-playbook-for-finnish-1"><img src="http://events.paperplanes.fi/64968575/127955304/25bfa2f7739aa2cac7887689505282c2/standard/download-14-thumbnail.jpg" width="600" height="338"/></a></p> http://events.paperplanes.fi/photo/127955304 Tue, 09 Jun 2026 16:37:10 GMT The Sweden Playbook for Finnish Companies Sweden and Finland share a long history, deep economic ties, and close geographic proximity. Yet experience shows that many Finnish companies underestimate what it takes to succeed in the Swedish market.The market looks accessible, but works differently. Swedish buyers, both B2B and B2C, have their own expectations around how brands communicate, how trust is built, and what "credible" looks like locally. The companies that struggle in Sweden aren't the ones with weak products. They're the ones who underestimated how much of the local context they needed to rebuild.This webinar is for Finnish companies who are either planning their Swedish entry or already live but underperforming. In one hour, we'll work through the questions Finnish companies actually ask us:Do we need Swedish staff and a local address to be taken seriously?How much does language really matter? Is English enough, or do we need rikssvenska? And does the answer change between B2B and B2C?Can AI-generated content with native validation compete with locally produced assets, or is that a shortcut that backfires?Is the Finnish way of communicating credible in Sweden, or do we need to change tone of voice?Which of the stereotypes about Finnish companies are actually true in Swedish buyers' eyes, and what does that mean for our digital presence?Do the same creative assets convert in Sweden, or do we need to rebuild them?And before any of this: do we have the operational and digital baseline in place to even start?You'll leave with a better view of what your specific situation requires, and a practical sense of where the real work lies.The webinar is held in English by Eeva Niinimäki, Project Manager at Obsidian Finland, and Simon Hemph, Country Manager at Obsidian Sweden. Sweden and Finland share a long history, deep economic ties, and close geographic proximity. Yet experience shows that many Finnish companies underestimate what it takes to succeed in the Swedish market.The market looks accessible, but works... Obsidian Helsinki 59:00 <p><p>Sweden and Finland share a long history, deep economic ties, and close geographic proximity. Yet experience shows that many Finnish companies underestimate what it takes to succeed in the Swedish market.</p><p>The market looks accessible, but works differently. Swedish buyers, both B2B and B2C, have their own expectations around how brands communicate, how trust is built, and what "credible" looks like locally. The companies that struggle in Sweden aren't the ones with weak products. They're the ones who underestimated how much of the local context they needed to rebuild.</p><p>This webinar is for Finnish companies who are either planning their Swedish entry or already live but underperforming. In one hour, we'll work through the questions Finnish companies actually ask us:</p><ul><li><p>Do we need Swedish staff and a local address to be taken seriously?</p></li><li><p>How much does language really matter? Is English enough, or do we need rikssvenska? And does the answer change between B2B and B2C?</p></li><li><p>Can AI-generated content with native validation compete with locally produced assets, or is that a shortcut that backfires?</p></li><li><p>Is the Finnish way of communicating credible in Sweden, or do we need to change tone of voice?</p></li><li><p>Which of the stereotypes about Finnish companies are actually true in Swedish buyers' eyes, and what does that mean for our digital presence?</p></li><li><p>Do the same creative assets convert in Sweden, or do we need to rebuild them?</p></li><li><p>And before any of this: do we have the operational and digital baseline in place to even start?</p></li></ul><p>You'll leave with a better view of what your specific situation requires, and a practical sense of where the real work lies.</p><p>The webinar is held in English by Eeva Niinimäki, Project Manager at Obsidian Finland, and Simon Hemph, Country Manager at Obsidian Sweden.</p><p><br></p></p><p><a href="http://events.paperplanes.fi/the-sweden-playbook-for-finnish-1"><img src="http://events.paperplanes.fi/64968575/127955304/25bfa2f7739aa2cac7887689505282c2/standard/download-14-thumbnail.jpg" width="600" height="338"/></a></p> http://events.paperplanes.fi/how-to-get-enough-creatives-to-feed-1 <p><p>Creativity is at the heart of your social media advertising. With unlimited design for just EUR 1,295 per month, we give you the ability to scale your creative output effortlessly.</p><p>&nbsp;</p><p>Join our 30-minute webinar where we will cover:</p><ul><li><p>How do we find out what works in ads?</p></li><li><p>Which ads drive your spend and performance?</p></li><li><p>How do you scope creative work quickly and efficiently?</p></li></ul><p>‍</p><p>The webinar will introduce our Design as a Service offering and there will be an opportunity to ask questions. </p></p><p><a href="http://events.paperplanes.fi/how-to-get-enough-creatives-to-feed-1"><img src="http://events.paperplanes.fi/64968571/124667677/da961cfb9cc022213f60644ae053f0e4/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://events.paperplanes.fi/photo/124667677 Fri, 13 Mar 2026 10:34:14 GMT How to get enough creatives to feed Meta's hungry algorithm with AI & Design... Creativity is at the heart of your social media advertising. With unlimited design for just EUR 1,295 per month, we give you the ability to scale your creative output effortlessly.Join our 30-minute webinar where we will cover:How do we find out what works in ads?Which ads drive your spend and performance?How do you scope creative work quickly and efficiently?‍The webinar will introduce our Design as a Service offering and there will be an opportunity to ask questions. Creativity is at the heart of your social media advertising. With unlimited design for just EUR 1,295 per month, we give you the ability to scale your creative output effortlessly.Join our 30-minute webinar where we will cover:How do we find out... Obsidian Helsinki 26:02 <p><p>Creativity is at the heart of your social media advertising. With unlimited design for just EUR 1,295 per month, we give you the ability to scale your creative output effortlessly.</p><p>&nbsp;</p><p>Join our 30-minute webinar where we will cover:</p><ul><li><p>How do we find out what works in ads?</p></li><li><p>Which ads drive your spend and performance?</p></li><li><p>How do you scope creative work quickly and efficiently?</p></li></ul><p>‍</p><p>The webinar will introduce our Design as a Service offering and there will be an opportunity to ask questions. </p></p><p><a href="http://events.paperplanes.fi/how-to-get-enough-creatives-to-feed-1"><img src="http://events.paperplanes.fi/64968571/124667677/da961cfb9cc022213f60644ae053f0e4/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://events.paperplanes.fi/meta-powerhour-5-ways-to-increase-1 <p><p>We’re already in the middle of the fall season, and for many advertisers on Facebook and Instagram, it’s the most important time of the year. Are you ready to maximize the impact of your ad investments as the season ramps up?</p> <p>&nbsp;</p> <p>In our Meta Ads PowerHour, we’ll guide you through an intensive review of the most important features in Meta right now. We’ve attended Meta events in Warsaw, Dublin, and Copenhagen to gather key insights, and now we’re sharing the latest updates with you. This webinar is your chance to stay ahead as the busiest period of the year unfolds.</p> <p>&nbsp;</p> <p>Here’s what you’ll get:</p> <ul><li><p>The latest features and updates directly from Meta</p> </li><li><p>Practical recommendations and strategies to increase your ROI</p> </li><li><p>Insights from Meta’s own events in Dublin and Copenhagen</p> </li><li><p>A clear action plan to optimize your Meta Ads campaigns</p> <p>&nbsp;</p> </li></ul><p>Meta Ads PowerHour is aimed at anyone working operationally with Meta Ads who wants to increase ROI and stay updated on the latest features and recommendations from Meta.</p> </p><p><a href="http://events.paperplanes.fi/meta-powerhour-5-ways-to-increase-1"><img src="http://events.paperplanes.fi/64968576/118447381/ce0b0d83c86fd1bf44a52d21336b99f1/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://events.paperplanes.fi/photo/118447381 Tue, 23 Dec 2025 10:58:08 GMT Meta PowerHour – 5 ways to increase your Meta Ads ROAS by double digits We’re already in the middle of the fall season, and for many advertisers on Facebook and Instagram, it’s the most important time of the year. Are you ready to maximize the impact of your ad investments as the season ramps up? In our Meta Ads PowerHour, we’ll guide you through an intensive review of the most important features in Meta right now. We’ve attended Meta events in Warsaw, Dublin, and Copenhagen to gather key insights, and now we’re sharing the latest updates with you. This webinar is your chance to stay ahead as the busiest period of the year unfolds. Here’s what you’ll get: The latest features and updates directly from Meta Practical recommendations and strategies to increase your ROI Insights from Meta’s own events in Dublin and Copenhagen A clear action plan to optimize your Meta Ads campaigns Meta Ads PowerHour is aimed at anyone working operationally with Meta Ads who wants to increase ROI and stay updated on the latest features and recommendations from Meta. We’re already in the middle of the fall season, and for many advertisers on Facebook and Instagram, it’s the most important time of the year. Are you ready to maximize the impact of your ad investments as the season ramps up? In our Meta Ads... Obsidian Helsinki 01:17:31 <p><p>We’re already in the middle of the fall season, and for many advertisers on Facebook and Instagram, it’s the most important time of the year. Are you ready to maximize the impact of your ad investments as the season ramps up?</p> <p>&nbsp;</p> <p>In our Meta Ads PowerHour, we’ll guide you through an intensive review of the most important features in Meta right now. We’ve attended Meta events in Warsaw, Dublin, and Copenhagen to gather key insights, and now we’re sharing the latest updates with you. This webinar is your chance to stay ahead as the busiest period of the year unfolds.</p> <p>&nbsp;</p> <p>Here’s what you’ll get:</p> <ul><li><p>The latest features and updates directly from Meta</p> </li><li><p>Practical recommendations and strategies to increase your ROI</p> </li><li><p>Insights from Meta’s own events in Dublin and Copenhagen</p> </li><li><p>A clear action plan to optimize your Meta Ads campaigns</p> <p>&nbsp;</p> </li></ul><p>Meta Ads PowerHour is aimed at anyone working operationally with Meta Ads who wants to increase ROI and stay updated on the latest features and recommendations from Meta.</p> </p><p><a href="http://events.paperplanes.fi/meta-powerhour-5-ways-to-increase-1"><img src="http://events.paperplanes.fi/64968576/118447381/ce0b0d83c86fd1bf44a52d21336b99f1/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://events.paperplanes.fi/ai-inhale-custom-gpts-gems-1 <p></p><p><a href="http://events.paperplanes.fi/ai-inhale-custom-gpts-gems-1"><img src="http://events.paperplanes.fi/64968575/117228180/84f367ab9f1bfda7b12455818101413e/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://events.paperplanes.fi/photo/117228180 Sun, 12 Oct 2025 09:54:55 GMT AI INHALE: Custom GPTs / Gems Obsidian Helsinki <p></p><p><a href="http://events.paperplanes.fi/ai-inhale-custom-gpts-gems-1"><img src="http://events.paperplanes.fi/64968575/117228180/84f367ab9f1bfda7b12455818101413e/standard/download-10-thumbnail.jpg" width="75" height=""/></a></p> http://events.paperplanes.fi/beyond-the-profile-making-linkedin-1 <p><p>Join us for an insightful webinar that shows you how to leverage LinkedIn effectively and involve your organization in building a strong presence! Whether you're aiming to boost your brand visibility, attract top talent, or engage with industry leaders, LinkedIn is an essential tool. </p> <p>&nbsp;</p> <p>This session, led by Obsidian LinkedIn Lead Anel Mušanović and Paper Planes Sales Manager Anu Raitio-Huopaniemi, will provide actionable strategies and tips for making LinkedIn work for you.</p> <p>&nbsp;</p> <p><strong>What you'll gain from attending:</strong></p> <ul><li><p>Practical tips for engaging and growing your LinkedIn network.</p> </li><li><p>How to build an effective LinkedIn presence for your organization.</p> </li><li><p>The importance of content types that drive the best engagement.</p> </li><li><p>Real-world examples of content that works on LinkedIn and how you can apply them.</p> </li></ul><p>We hope you can join us to learn some valuable insights and improve your LinkedIn game!</p> </p><p><a href="http://events.paperplanes.fi/beyond-the-profile-making-linkedin-1"><img src="http://events.paperplanes.fi/64968577/111404899/3e9fa44bbff486cfd09b8b798a264055/standard/download-7-thumbnail.jpg" width="75" height=""/></a></p> http://events.paperplanes.fi/photo/111404899 Tue, 25 Mar 2025 12:41:24 GMT Beyond The Profile: Making LinkedIn Work For Your Organization Join us for an insightful webinar that shows you how to leverage LinkedIn effectively and involve your organization in building a strong presence! Whether you're aiming to boost your brand visibility, attract top talent, or engage with industry leaders, LinkedIn is an essential tool. This session, led by Obsidian LinkedIn Lead Anel Mušanović and Paper Planes Sales Manager Anu Raitio-Huopaniemi, will provide actionable strategies and tips for making LinkedIn work for you. What you'll gain from attending: Practical tips for engaging and growing your LinkedIn network. How to build an effective LinkedIn presence for your organization. The importance of content types that drive the best engagement. Real-world examples of content that works on LinkedIn and how you can apply them. We hope you can join us to learn some valuable insights and improve your LinkedIn game! Join us for an insightful webinar that shows you how to leverage LinkedIn effectively and involve your organization in building a strong presence! Whether you're aiming to boost your brand visibility, attract top talent, or engage with industry... Obsidian Helsinki 01:03:02 <p><p>Join us for an insightful webinar that shows you how to leverage LinkedIn effectively and involve your organization in building a strong presence! Whether you're aiming to boost your brand visibility, attract top talent, or engage with industry leaders, LinkedIn is an essential tool. </p> <p>&nbsp;</p> <p>This session, led by Obsidian LinkedIn Lead Anel Mušanović and Paper Planes Sales Manager Anu Raitio-Huopaniemi, will provide actionable strategies and tips for making LinkedIn work for you.</p> <p>&nbsp;</p> <p><strong>What you'll gain from attending:</strong></p> <ul><li><p>Practical tips for engaging and growing your LinkedIn network.</p> </li><li><p>How to build an effective LinkedIn presence for your organization.</p> </li><li><p>The importance of content types that drive the best engagement.</p> </li><li><p>Real-world examples of content that works on LinkedIn and how you can apply them.</p> </li></ul><p>We hope you can join us to learn some valuable insights and improve your LinkedIn game!</p> </p><p><a href="http://events.paperplanes.fi/beyond-the-profile-making-linkedin-1"><img src="http://events.paperplanes.fi/64968577/111404899/3e9fa44bbff486cfd09b8b798a264055/standard/download-7-thumbnail.jpg" width="75" height=""/></a></p> http://events.paperplanes.fi/how-to-sell-to-germans-with-digital-1 <p><p>Germany is the biggest market in Europe, but how can Finnish companies actually enter the market and sell to Germans? Let's ask an expert – a German with years of experience in digital marketing.&nbsp;</p> <p>Katja von der Burg (CEO of Projecter, Leipzig and Ville Pelttari (CEO of Paper Planes) help you understand how reach and convince German consumers and businesses using digital marketing.</p> <p style="text-align:start;">In this free webinar, you'll get practical advice on&nbsp;</p> <ul><li dir = "auto">language considerations</li><li dir = "auto">marketing channels</li><li dir = "auto">payment and delivery options&nbsp;</li><li dir = "auto">how to appeal to Germans in general.</li></ul><p style="text-align:start;">If expanding your business into the German market is on your company's agenda, this is the webinar to participate in!</p> </p><p><a href="http://events.paperplanes.fi/how-to-sell-to-germans-with-digital-1"><img src="http://events.paperplanes.fi/64968575/110441795/63c8d29500625721f802015f9fc250c0/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://events.paperplanes.fi/photo/110441795 Fri, 07 Mar 2025 13:31:59 GMT How to sell to Germans with digital marketing Germany is the biggest market in Europe, but how can Finnish companies actually enter the market and sell to Germans? Let's ask an expert – a German with years of experience in digital marketing. Katja von der Burg (CEO of Projecter, Leipzig and Ville Pelttari (CEO of Paper Planes) help you understand how reach and convince German consumers and businesses using digital marketing. In this free webinar, you'll get practical advice on language considerationsmarketing channelspayment and delivery optionshow to appeal to Germans in general.If expanding your business into the German market is on your company's agenda, this is the webinar to participate in! Germany is the biggest market in Europe, but how can Finnish companies actually enter the market and sell to Germans? Let's ask an expert – a German with years of experience in digital marketing. Katja von der Burg (CEO of Projecter, Leipzig and... Obsidian Helsinki 01:01:53 <p><p>Germany is the biggest market in Europe, but how can Finnish companies actually enter the market and sell to Germans? Let's ask an expert – a German with years of experience in digital marketing.&nbsp;</p> <p>Katja von der Burg (CEO of Projecter, Leipzig and Ville Pelttari (CEO of Paper Planes) help you understand how reach and convince German consumers and businesses using digital marketing.</p> <p style="text-align:start;">In this free webinar, you'll get practical advice on&nbsp;</p> <ul><li dir = "auto">language considerations</li><li dir = "auto">marketing channels</li><li dir = "auto">payment and delivery options&nbsp;</li><li dir = "auto">how to appeal to Germans in general.</li></ul><p style="text-align:start;">If expanding your business into the German market is on your company's agenda, this is the webinar to participate in!</p> </p><p><a href="http://events.paperplanes.fi/how-to-sell-to-germans-with-digital-1"><img src="http://events.paperplanes.fi/64968575/110441795/63c8d29500625721f802015f9fc250c0/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://events.paperplanes.fi/the-perfect-digital-marketing-1 <p><p><em>This webinar is in english with CEO in Paper Planes Ville Peltari (Helsinki) and Halfdan Timm (Partner in Obsidian Digital, Copenhagen).</em></p> <p>&nbsp;</p> <p style="text-align: start">Digital marketing is awesome, but tracking remains a pain point for many companies.</p> <p style="text-align: start"></p> <p style="text-align: start">It's difficult. Apple keeps creating new roadblocks.&nbsp;EU made it more difficult.</p> <p style="text-align: start"></p> <p style="text-align: start">But at the same time, it is as important as ever.</p> <p style="text-align: start">You don't have to accept not measuring 30-40% of your conversions. You can strike back technically, while still living up to all applicable laws.</p> <p style="text-align: start"></p> <p style="text-align: start">In this webinar, you will learn </p> <ul><li><p style="text-align: start">how to solve the most important issues for tracking conversions on Google Ads, Meta Ads and LinkedIn Ads </p> </li><li><p style="text-align: start">how to get more data into Google Analytics 4.</p> </li></ul></p><p><a href="http://events.paperplanes.fi/the-perfect-digital-marketing-1"><img src="http://events.paperplanes.fi/64968580/109788624/a56644cea29f81cb8eea295ee3944165/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p> http://events.paperplanes.fi/photo/109788624 Tue, 11 Feb 2025 10:26:31 GMT The Perfect Digital Marketing Tracking-setup in 2025 This webinar is in english with CEO in Paper Planes Ville Peltari (Helsinki) and Halfdan Timm (Partner in Obsidian Digital, Copenhagen). Digital marketing is awesome, but tracking remains a pain point for many companies. It's difficult. Apple keeps creating new roadblocks.EU made it more difficult. But at the same time, it is as important as ever. You don't have to accept not measuring 30-40% of your conversions. You can strike back technically, while still living up to all applicable laws. In this webinar, you will learn how to solve the most important issues for tracking conversions on Google Ads, Meta Ads and LinkedIn Ads how to get more data into Google Analytics 4. This webinar is in english with CEO in Paper Planes Ville Peltari (Helsinki) and Halfdan Timm (Partner in Obsidian Digital, Copenhagen). Digital marketing is awesome, but tracking remains a pain point for many companies. It's difficult. Apple... Obsidian Helsinki 47:41 <p><p><em>This webinar is in english with CEO in Paper Planes Ville Peltari (Helsinki) and Halfdan Timm (Partner in Obsidian Digital, Copenhagen).</em></p> <p>&nbsp;</p> <p style="text-align: start">Digital marketing is awesome, but tracking remains a pain point for many companies.</p> <p style="text-align: start"></p> <p style="text-align: start">It's difficult. Apple keeps creating new roadblocks.&nbsp;EU made it more difficult.</p> <p style="text-align: start"></p> <p style="text-align: start">But at the same time, it is as important as ever.</p> <p style="text-align: start">You don't have to accept not measuring 30-40% of your conversions. You can strike back technically, while still living up to all applicable laws.</p> <p style="text-align: start"></p> <p style="text-align: start">In this webinar, you will learn </p> <ul><li><p style="text-align: start">how to solve the most important issues for tracking conversions on Google Ads, Meta Ads and LinkedIn Ads </p> </li><li><p style="text-align: start">how to get more data into Google Analytics 4.</p> </li></ul></p><p><a href="http://events.paperplanes.fi/the-perfect-digital-marketing-1"><img src="http://events.paperplanes.fi/64968580/109788624/a56644cea29f81cb8eea295ee3944165/standard/download-9-thumbnail.jpg" width="75" height=""/></a></p>